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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">stbus</journal-id><journal-title-group><journal-title xml:lang="ru">Стратегии бизнеса</journal-title><trans-title-group xml:lang="en"><trans-title>Business Strategies</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2311-7184</issn><publisher><publisher-name>Real Economy Publishing House</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">stbus-20</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>ТЕОРЕТИКО-МЕТОДОЛОГИЧЕСКИЕ ОСНОВЫ УПРАВЛЕНИЯ КАК ТВОРЧЕСТВА</article-title><trans-title-group xml:lang="en"><trans-title>METHODOLOGY AND THEORETICAL BASES OF MANAGEMENT AS CREATIVITY</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Авилов</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Avilov</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., доцент кафедры «Управление трудовыми отношениями»,</p><p>г. Москва, Российская Федерация</p></bio><bio xml:lang="en"><p>Ph.D.</p></bio><email xlink:type="simple">avilov-av@protvino.net</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сидоров</surname><given-names>Н. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Sidorov</surname><given-names>N. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>д.э.н., заведующий кафедрой «Управление трудовыми отношениями»,</p><p>г. Москва, Российская Федерация</p></bio><bio xml:lang="en"><p>Ph.D.</p></bio><email xlink:type="simple">avilov-av@protvino.net</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственный университет управления</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2013</year></pub-date><pub-date pub-type="epub"><day>20</day><month>11</month><year>2014</year></pub-date><volume>0</volume><issue>1</issue><fpage>66</fpage><lpage>69</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Авилов А.В., Сидоров Н.И., 2014</copyright-statement><copyright-year>2014</copyright-year><copyright-holder xml:lang="ru">Авилов А.В., Сидоров Н.И.</copyright-holder><copyright-holder xml:lang="en">Avilov A.V., Sidorov N.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.strategybusiness.ru/jour/article/view/20">https://www.strategybusiness.ru/jour/article/view/20</self-uri><abstract><p>.</p></abstract><trans-abstract xml:lang="en"><p>Describes the approach to the management as creativity. The quintessence of management as creativity is the concept of practicability of Business. We review some key management categories: the practicability of Business, mission of the head, three hypostasis of the head, the subject of the management, phenomenological method and other.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>управление</kwd><kwd>методология</kwd><kwd>целесообразность бизнеса</kwd><kwd>методы управления</kwd><kwd>управленческая деятельность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>the management</kwd><kwd>the methodology</kwd><kwd>the practicability of Business</kwd><kwd>the theory of the management phenomenon</kwd><kwd>conceptual enterprise</kwd><kwd>the deed</kwd><kwd>the managerial work</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бахтин М. К философии поступка // Собр. сочинений, Т. 1, М., Русские словари, 2003 г.</mixed-citation><mixed-citation xml:lang="en">Бахтин М. К философии поступка // Собр. сочинений, Т. 1, М., Русские словари, 2003 г.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Бердяев Н. Смысл творчества, М., АСТ, 2002 г.</mixed-citation><mixed-citation xml:lang="en">Бердяев Н. Смысл творчества, М., АСТ, 2002 г.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Мамардашвили М. Эстетика мышления, М, Московская школа политических исследований, 2001 r.</mixed-citation><mixed-citation xml:lang="en">Мамардашвили М. Эстетика мышления, М, Московская школа политических исследований, 2001 r.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Мизес Л. Человеческая деятельность. 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