References

stbus

Стратегии бизнеса

Business Strategies

2311-7184

Real Economy Publishing House

10.17747/2311-7184-2017-1-55-59

stbus-289

Research Article

Статьи

Выход малого и среднего бизнеса на новые рынки

SMES ENTRY MODE CHOICE INTO FOREIGN MARKETS

НАЛБАНДЯН

Г. Г.

Nalbandyan

H. G.

менеджер по научной работе, Департамент менеджмента Финансового университета при Правительстве Российской Федерации

Research activities manager Department of Management Financial University under the Government of the Russian Federation

Финансовый университет при Правительстве Российской ФедерацииРоссияFinancial University under the Government of the Russian FederationRussian Federation

2017

02032017

015559

2017

НАЛБАНДЯН Г.Г.

Nalbandyan H.G.

Данная работа распространяется под лицензией Creative Commons Attribution 4.0.

This work is licensed under a Creative Commons Attribution 4.0 License.

https://www.strategybusiness.ru/jour/article/view/289

Несмотря на значительные различия между малым и средним бизнесом (МСБ) и крупными многонациональными компаниями (МНК), большинство исследований фокусирует свое внимание на варианты выхода на зарубежные рынки многонациональных компаний. Текущее состояние исследований относительно выбора варианта выхода на новый рынок МСБ является неоднозначным. Данная статья имеет цель систематизировать существующие исследования в зарубежной литературе в выборе варианта выхода на новый рынок МСБ и очертить направления для будущих исследований с учетом специфических характеристик МСБ.

Despite significant differences between small and medium-sized enterprises (SMEs) and large multinational companies (MNCs), most studies are focused on the entry mode options to foreign markets of multinational companies. Current state of research on the entry mode choice into foreign markets by SMEs is ambiguous. This article aims to systematize the existing studies in foreign literature on entering the new markets by SMEs and to outline directions for future studies, taking into account the specific characteristics of SMEs.

выход на новый рыноквыбор варианта выхода на новые рынкималые и средний бизнес (МСБ)

entering new marketentry mode choice into foreign marketssmall and medium-sized enterprises (SMEs)

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The authors declare that there are no conflicts of interest present.