stbusСтратегии бизнесаBusiness Strategies2311-7184Real Economy Publishing House10.17747/2311-7184-2020-7-184-188stbus-657Research ArticleСтатьиСТРАТЕГИИ ВЕРТИКАЛЬНОЙ ИНТЕГРАЦИИ КОМПАНИИ TESLA: ТЕОРИЯ, ПРАКТИКА, РЕЗУЛЬТАТЫTESLA VERTICAL INTEGRATION STRATEGIES: THEORY, PRACTICE, RESULTSМовсесянЭ. К.MovsesyanE. K.

3-й курс, факультет менеджмента

3rd year, Faculty of Management

ericmovsessian71@gmail.comАнохинаМ. Е.AnokhinaM. E.

К.э.н., доцент кафедры организационно-управленческих инноваций

Ph.D., Associate Professor Department of organizational and managerial innovation

Anokhina.ME@rea.ruРЭУ им. Г.В. ПлехановаРоссияPlekhanov Russian University of EconomicsRussian Federation20201108202087184188Copyright © Мовсесян Э.К., Анохина М.Е., 20202020Мовсесян Э.К., Анохина М.Е.Movsesyan E.K., Anokhina M.E.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.strategybusiness.ru/jour/article/view/657

Целью данной статьи является раскрытие содержания стратегий вертикальной интеграции на примере компании Tesla. В теоретической части рассмотрена типология стратегий интегрированного роста и обоснована целесообразность их применения. В практической части представлен опыт использования таких стратегий производителем электромобилей Tesla в условиях турбулентной среды функционирования компании.

The purpose of this article is to disclose the content of vertical integration strategies using Tesla as an example. In the theoretical part, the typology of integrated growth strategies is considered, and the feasibility of their application is substantiated. The practical part presents the experience of using such strategies with the Tesla electric vehicle manufacturer in the turbulent environment of the company.

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The authors declare that there are no conflicts of interest present.