stbusСтратегии бизнесаBusiness Strategies2311-7184Real Economy Publishing House10.17747/2311-7184-2021-9-271-275stbus-768Research ArticleСтатьиСОВРЕМЕННЫЕ МЕТОДЫ РАЗРАБОТКИ ПРОДУКТА В УСЛОВИЯХ ИЗМЕНЧИВОСТИ РЫНКАMODERN METHODS OF PRODUCT DEVELOPMENT IN THE FACE OF MARKET VOLATILITYМоревЕ. А.MorevE. A.

1‑й курс магистратуры, факультет бизнес-информатики

1st year Master's Degree, Faculty of Business Informatics

eg-dog@mail.ruФинансовый университет при Правительстве Российской ФедерацииРоссияFinancial University under the Government of the Russian FederationRussian Federation20210610202199271275Copyright © Морев Е.А., 20212021Морев Е.А.Morev E.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.strategybusiness.ru/jour/article/view/768

В данной работе рассматриваются современные методы и подходы к разработке продукта в условиях изменчивости мирового рынка. Для достижения максимальной клиентоориентированности и успешной доставки своих продуктов, услуг и сервисов все больше компаний ориентируются на гибкие подходы к разработке продукта. Изменение бизнес-окружения и появление новых механизмов взаимодействия с клиентами приводят к необходимости создавать такие подходы, как «Бережливый стартап». Основным его принципом является процесс валидации в каждом процессе разработки продукта, который позволит увеличить возможность создания более качественного продукта и сократить время, затрачиваемое на пути от разработки до выхода на рынок.

This paper examines modern methods and approaches to product development in the context of the volatility of the world market. To achieve maximum customer focus and successful delivery of their products, services and services, more and more companies are focusing on flexible approaches to product development. The changing business environment and the emergence of new mechanisms of interaction with customers lead to the need to create approaches such as "Lean Startup". Its core principle is a validation process in each product development process, which will increase the ability to create a better product and reduce the time spent on the path from development to market.

гибкие методологииразработка продуктабережливый стартапMVPпроверка гипотезпродуктовая стратегияagile methodologiesproduct developmentlean startupMVPhypothesis testingproduct strategyReferencesLean Startup Approach on Product Design and Manufacture Facility Planning in Uncertain Business Climate To cite this article: W S Dewobroto and I A Marie 2020 IOP Conf. Ser.: Mater. Sci. Eng. 847 012083 https://iopscience.iop.org/article/10.1088/1757-899X/847/1/012083Lean Startup Approach on Product Design and Manufacture Facility Planning in Uncertain Business Climate To cite this article: W S Dewobroto and I A Marie 2020 IOP Conf. Ser.: Mater. Sci. Eng. 847 012083 https://iopscience.iop.org/article/10.1088/1757-899X/847/1/012083Startup ecosystem effect on minimum viable product development in software startups Nirnaya Tripathi ∗ , Markku Oivo , Kari Liukkunen , Jouni Markkula M3S Research Group, University of Oulu, Oulu 90014, Finland https://www.sciencedirect.com/science/article/abs/pii/S0950584919301417?via%3DihubStartup ecosystem effect on minimum viable product development in software startups Nirnaya Tripathi ∗ , Markku Oivo , Kari Liukkunen , Jouni Markkula M3S Research Group, University of Oulu, Oulu 90014, Finland https://www.sciencedirect.com/science/article/abs/pii/S0950584919301417?via%3DihubLean and Agile model implementation for managing the supply chain Youssef HASSANI Bucharest University of Economic Studies, Bucharest, Romania hassani.youssri@gmail.com Ioana CEAUȘU Bucharest University of Economic Studies, Bucharest, Romania ioana.ceausu@fabiz.ase.ro Adrian IORDACHE Bucharest University of Economic Studies, Bucharest, Romania adi.iordache@gmail.com DOI: 10.2478/picbe-2020-0081, pp. 847-858, ISSN 2558-9652| Proceedings of the 14th International Conference on Business Excellence 2020Lean and Agile model implementation for managing the supply chain Youssef HASSANI Bucharest University of Economic Studies, Bucharest, Romania hassani.youssri@gmail.com Ioana CEAUȘU Bucharest University of Economic Studies, Bucharest, Romania ioana.ceausu@fabiz.ase.ro Adrian IORDACHE Bucharest University of Economic Studies, Bucharest, Romania adi.iordache@gmail.com DOI: 10.2478/picbe-2020-0081, pp. 847-858, ISSN 2558-9652| Proceedings of the 14th International Conference on Business Excellence 2020New Product Development in an Omnichannel World Santiago Gallino and Robert Rooderkerk California Management Review 1– 18 © The Regents of the University of California 2020 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/0008125620951969 journals.sagepub.com/home/cmrNew Product Development in an Omnichannel World Santiago Gallino and Robert Rooderkerk California Management Review 1– 18 © The Regents of the University of California 2020 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/0008125620951969 journals.sagepub.com/home/cmrTHE DEVELOPMENT OF PRODUCTION MANAGEMENT CONCEPTS Anna KOSIERADZKA*, Urszula KĄKOL**, Anna KRUPA*** Faculty of Management, Warsaw University of Technology, Warsaw, Poland e-mail: *a.kosieradzka@wz.pw.edu.pl ; **u.kakol@wz.pw.edu.pl ; ***anna_krupa@wp.pl Foundations of Management, Vol. 3, No. 2 (2011), ISSN 2080-7279 DOI: 10.2478/v10238-012-0042-7THE DEVELOPMENT OF PRODUCTION MANAGEMENT CONCEPTS Anna KOSIERADZKA*, Urszula KĄKOL**, Anna KRUPA*** Faculty of Management, Warsaw University of Technology, Warsaw, Poland e-mail: *a.kosieradzka@wz.pw.edu.pl ; **u.kakol@wz.pw.edu.pl ; ***anna_krupa@wp.pl Foundations of Management, Vol. 3, No. 2 (2011), ISSN 2080-7279 DOI: 10.2478/v10238-012-0042-7Startup Lessons From a Pro: Eric Ries on ‘The Lean Startup’ Mary Catherine Wellons|Producer, CNBC Published 1:35 PM ET Mon, 19 Sept 2011 https://www.cnbc.com/id/44581554Startup Lessons From a Pro: Eric Ries on ‘The Lean Startup’ Mary Catherine Wellons|Producer, CNBC Published 1:35 PM ET Mon, 19 Sept 2011 https://www.cnbc.com/id/44581554Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели / Эрик Рис: Альпина Паблишер; Москва; 2014ISBN 978-5-9614-3391-3Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели / Эрик Рис: Альпина Паблишер; Москва; 2014ISBN 978-5-9614-3391-3Zwilling, Martin. Top 10 Ways Entrepreneurs Pivot a Lean Startup. Forbes. September 16, 2011. https://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-ways-entrepreneurs-pivot-a-lean-startup/?sh=5c3a95d92d2bZwilling, Martin. Top 10 Ways Entrepreneurs Pivot a Lean Startup. Forbes. September 16, 2011. https://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-ways-entrepreneurs-pivot-a-lean-startup/?sh=5c3a95d92d2bNew Start-Up Thinking: Less is More BY DEALBOOK MAY 20, 2010 6:51 AM https://dealbook.nytimes.com/2010/05/20/new-start-up-thinking-less-is-more/New Start-Up Thinking: Less is More BY DEALBOOK MAY 20, 2010 6:51 AM https://dealbook.nytimes.com/2010/05/20/new-start-up-thinking-less-is-more/VENTURE DESIGN [Электронный ресурс]. – URL: https://www.alexandercowan.com/VENTURE DESIGN [Электронный ресурс]. – URL: https://www.alexandercowan.com/James A. Highsmith. Agile Software Development Ecosystems. — Addison-Wesley Professional, 2002. — ISBN 978-0-201-76043-9.James A. Highsmith. Agile Software Development Ecosystems. — Addison-Wesley Professional, 2002. — ISBN 978-0-201-76043-9.Chen, Lianping. Continuous Delivery: Huge Benefits, but Challenges Too IEEE Software ( Volume: 32, Issue: 2, Mar.-Apr. 2015) https://ieeexplore.ieee.org/document/7006384?reload=true&arnumber=7006384Chen, Lianping. Continuous Delivery: Huge Benefits, but Challenges Too IEEE Software ( Volume: 32, Issue: 2, Mar.-Apr. 2015) https://ieeexplore.ieee.org/document/7006384?reload=true&arnumber=7006384Вумек Джеймс П., Джонс Даниел Т. Бережливое производство. Как избавиться от потерь и добиться процветания вашей компании. — М.,: «Альпина Паблишер», 2011. ISBN 978-5-9614-1654-1Вумек Джеймс П., Джонс Даниел Т. Бережливое производство. Как избавиться от потерь и добиться процветания вашей компании. — М.,: «Альпина Паблишер», 2011. ISBN 978-5-9614-1654-1

The authors declare that there are no conflicts of interest present.