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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">stbus</journal-id><journal-title-group><journal-title xml:lang="ru">Стратегии бизнеса</journal-title><trans-title-group xml:lang="en"><trans-title>Business Strategies</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2311-7184</issn><publisher><publisher-name>Real Economy Publishing House</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.17747/2311-7184-2023-3-68-76</article-id><article-id custom-type="elpub" pub-id-type="custom">stbus-921</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>АНАЛИЗ ЭКОНОМИЧЕСКОЙ ЭФФЕКТИВНОСТИ ВНЕДРЕНИЯ АВТОМАТИЗИРОВАННОГО ТЕСТИРОВАНИЯ ПРИ РАЗРАБОТКЕ ПРОГРАММНОГО ОБЕСПЕЧЕНИЯ</article-title><trans-title-group xml:lang="en"><trans-title>ANALYSIS OF THE ECONOMIC EFFICIENCY OF AUTOMATED TESTING IMPLEMENTATION IN SOFTWARE DEVELOPMENT</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0001-2922-7925</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Масалимов</surname><given-names>Т. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Masalimov</surname><given-names>T. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Магистрант, Уфимский государственный нефтяной технический университет (Уфа, Россия). ORCID: 0009-0001-2922-7925</p></bio><bio xml:lang="en"><p>Master’s student, Ufa State Petroleum Technological University (Ufa, Russia). ORCID: 0009-0001-2922-7925</p></bio><email xlink:type="simple">mstimur941@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5425-102X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сайфуллина</surname><given-names>С. Ф.</given-names></name><name name-style="western" xml:lang="en"><surname>Sayfullina</surname><given-names>S. F.</given-names></name></name-alternatives><bio xml:lang="ru"><p>К.э.н., доцент, Уфимский государственный нефтяной технический университет (Уфа, Россия). ORCID: 0000-0002-5425-102X</p></bio><bio xml:lang="en"><p>Cand. sci. (econ.), associate professor, Ufa State Petroleum Technological University (Ufa, Russia). ORCID: 0000-0002-5425-102X</p></bio><email xlink:type="simple">sofia-ufa@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Уфимский государственный нефтяной технический университет (Уфа, Россия)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ufa State Petroleum Technological University &#13;
(Ufa, Russia)</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Уфимский государственный нефтяной технический университет (Уфа, Россия)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ufa State Petroleum Technological University (Ufa, Russia)</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>19</day><month>07</month><year>2023</year></pub-date><volume>11</volume><issue>3</issue><fpage>68</fpage><lpage>76</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Масалимов Т.Р., Сайфуллина С.Ф., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Масалимов Т.Р., Сайфуллина С.Ф.</copyright-holder><copyright-holder xml:lang="en">Masalimov T.R., Sayfullina S.F.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.strategybusiness.ru/jour/article/view/921">https://www.strategybusiness.ru/jour/article/view/921</self-uri><abstract><p>В статье рассмотрены основные факторы, влияющие на эффективность внедрения автоматизированного тестирования в командах разработки программного обеспечения. Предложен метод для оценки необходимости автоматизации ручных проверок (тест-кейсов) на основе ранее представленных в других работах чек-листов и дерева принятия решений. В чек-лист и дерево решений были добавлены факторы, связанные с наличием необходимых для автоматизации специалистов, их квалификацией и доступностью инструментов автоматизации в компании. Также представлен способ оценки экономической эффективности внедрения автоматизации тестирования на основе анализа коэффициента возврата инвестиций.</p></abstract><trans-abstract xml:lang="en"><p>The article considers the main factors influencing the effectiveness of the implementation of automated testing in software development teams. A method is proposed for assessing the need to automate manual testing (test cases) based on checklists and a decision tree previously presented in other works. Factors related to the availability of specialists necessary for automation, their qualifications and the availability of automation tools in the company were added to the checklist and decision tree. Also, a method for assessing the economic efficiency of introducing test automation based on the analysis of the return of investment ratio is presented.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>тестирование программного обеспечения</kwd><kwd>автоматизация тестирования программного обеспечения</kwd><kwd>эффективность автоматизации тестирования</kwd><kwd>ROI</kwd><kwd>возврат инвестиций</kwd></kwd-group><kwd-group xml:lang="en"><kwd>software testing</kwd><kwd>software test automation</kwd><kwd>software test automation efficiency</kwd><kwd>ROI</kwd><kwd>return of investment</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Царев Ю.В., Сильянова Е.Ф., Кисельников С.А. 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