THE EVOLUTION OF NEW PRODUCT LAUNCHING THEORIES
https://doi.org/10.17747/2311-7184-2016-1-6
Abstract
This article describes new product launching theory. The main steps of that theory formation are given – so we can understand who were founders and who become followers.
About the Author
A. R. Khasanov
Financial University under the Government of the Russian Federation
Russian Federation
masters of group UIiP 2-1 (m)
Russian Federation
masters of group UIiP 2-1 (m)
References
1. Bass F.M. A New Product Growth Model For Consumer Durables // Management Science. – 1969. – № 15. – С. 215–227.
2. Geoffrey A. Moore – Crossing The Chasm: Marketing and Disruptive Products to Mainstream Customers, 3rd edition 2014 – Стр. 4
3. Goldenberg Jacob, Barak Libai, Eitan Muller. 2002. Riding the saddle: How cross-market communications can create a major slump in sales // Marketing. – № 66 (2). – С 1–16
4. Rogers E.M. Diffusion of innovations (4th ed.). New York: The Free Press, 1995.
5. Мур Джеффри А. Преодоление пропасти: маркетинг и продажа хайтек-продуктов массовому потребителю: пер. с англ. М.: Издательский дом «Вильямс», 2006. – 368 с.
Review
For citations:
Khasanov A.R. THE EVOLUTION OF NEW PRODUCT LAUNCHING THEORIES. Business Strategies. 2016;(1):6. (In Russ.) https://doi.org/10.17747/2311-7184-2016-1-6
Views:
633
Email this article 