APPLYING OF MARKETING SCHEMES IN ELECTRONIC COMMERCE
https://doi.org/10.17747/2311-7184-2020-7-181-183
Abstract
This article is devoted to one of the main problems in marketing - development of marketing strategy for e-commerce in modern competitive conditions. The article deals with different methods of using marketing schemes, the main methods of information distribution and attracting new customers.
About the Authors
E. L. Bragina
Financial University under the Government of the Russian Federation
Russian Federation
Student, 3rd year, faculty of taxes and taxation. Academic advisor: Vyacheslav A. Lipatov, PhD, associate Professor of the Financial University under the Government of the Russian Federation.
Russian Federation
Student, 3rd year, faculty of taxes and taxation. Academic advisor: Vyacheslav A. Lipatov, PhD, associate Professor of the Financial University under the Government of the Russian Federation.
S. O. Volkova
Financial University under the Government of the Russian Federation
Russian Federation
Student, 3rd year, faculty of taxes and taxation. Academic advisor: Vyacheslav A. Lipatov, PhD, associate Professor of the Financial University under the Government of the Russian Federation.
Russian Federation
Student, 3rd year, faculty of taxes and taxation. Academic advisor: Vyacheslav A. Lipatov, PhD, associate Professor of the Financial University under the Government of the Russian Federation.
A. V. Kolesnikov
Financial University under the Government of the Russian Federation
Russian Federation
Student, 3rd year, faculty of taxes and taxation. Academic advisor: Vyacheslav A. Lipatov, PhD, associate Professor of the Financial University under the Government of the Russian Federation.
Russian Federation
Student, 3rd year, faculty of taxes and taxation. Academic advisor: Vyacheslav A. Lipatov, PhD, associate Professor of the Financial University under the Government of the Russian Federation.
References
1. Нестеренко А. Интернет-маркетинг для МЛМ и не только. 7 шагов к успеху. М.: Эксмо, 2020.
2. Вирин Ф.Ю. Интернет-маркетинг. Полный сборник практических инструментов. M.: RuLit, 2010.
3. Christina Perricone. Everything You Need to Know About Ecommerce Marketing. М.: HupSpot, 2020.
4. Seray Keskin. 13 Best E-Commerce Marketing Strategies for 2020. M.: Sleeknote, 2020.
Review
For citations:
Bragina E.L., Volkova S.O., Kolesnikov A.V. APPLYING OF MARKETING SCHEMES IN ELECTRONIC COMMERCE. Business Strategies. 2020;8(7):181-183. (In Russ.) https://doi.org/10.17747/2311-7184-2020-7-181-183
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