THE DOGMAS OF BRANDING TO BUILD LONG-TERM RELATIONSHIPS ON THE EXAMPLE OF DOMESTIC TELECOMMUNICATIONS COMPANIES
https://doi.org/10.17747/2311-7184-2015-4-6
Abstract
Possibilities to gain a competitive advantage in the modern world are reduced. Companies succeeded in copying competitors new products. That’s why valuable brand has become a key difference which can’t be copied. To prove that we want to propose a quote by Dave Trott: "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition". In our article we will consider common principles of establishing a strong brand and analyze its efficiency on domestic companies from telecommunication sphere.
About the Authors
N. Shiman
Financial University under the Government of the Russian Federation
Russian Federation
Science supervisor: Linder Natalia Vyacheslavovna
Russian Federation
Science supervisor: Linder Natalia Vyacheslavovna
M. Rogachev
Financial University under the Government of the Russian Federation
Russian Federation
Science supervisor: Linder Natalia Vyacheslavovna
Russian Federation
Science supervisor: Linder Natalia Vyacheslavovna
References
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Review
For citations:
Shiman N., Rogachev M. THE DOGMAS OF BRANDING TO BUILD LONG-TERM RELATIONSHIPS ON THE EXAMPLE OF DOMESTIC TELECOMMUNICATIONS COMPANIES. Business Strategies. 2015;(4):6. (In Russ.) https://doi.org/10.17747/2311-7184-2015-4-6
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