CREATING COMPETITIVE ADVANTAGES THROUGH INNOVATION STRATEGY IMPLEMENTATION
https://doi.org/10.17747/2311-7184-2016-5-4
Abstract
This article provides an analysis of innovation strategies value and the cumulative impact of innovative strategies to numerous factors of competitive advantage development, as well as trends that contribute to increasing the competitiveness of organizations within the evolutionary dynamics of the current market.
About the Authors
A. V. Lezhneva
Financial University under the Government of the Russian Federation (Financial University)
Russian Federation
a student in the MS in Innovation Management and Entrepreneurship program
Russian Federation
a student in the MS in Innovation Management and Entrepreneurship program
O. V. Kozhevina
Financial University under the Government of the Russian Federation (Financial University)
Russian Federation
Doctor of Economics, Head of the Scientific-Educational Center for Research the Efficiency and Management Productivity
Russian Federation
Doctor of Economics, Head of the Scientific-Educational Center for Research the Efficiency and Management Productivity
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Review
For citations:
Lezhneva A.V., Kozhevina O.V. CREATING COMPETITIVE ADVANTAGES THROUGH INNOVATION STRATEGY IMPLEMENTATION. Business Strategies. 2016;(5):4. (In Russ.) https://doi.org/10.17747/2311-7184-2016-5-4
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