THE PRINCIPLES OF THE GOLDEN SECTION, ITS USE IN TRADEMARKS AND BRANDS
https://doi.org/10.17747/2311-7184-2019-5-08-13
Abstract
The purpose of this article was to research the use of the golden section in logos and trademarks. The whole process of creating a corporate identity for an enterprise also begins with the development of a trademark, also called a logo or emblem. This stage is extremely difficult and responsible, as it must advertise the role of the original business card.
About the Authors
S. I. Balov
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
L. P. Mokrova
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
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Review
For citations:
Balov S.I., Mokrova L.P. THE PRINCIPLES OF THE GOLDEN SECTION, ITS USE IN TRADEMARKS AND BRANDS. Business Strategies. 2019;(5):08-13. (In Russ.) https://doi.org/10.17747/2311-7184-2019-5-08-13
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