Preview

Business Strategies

Advanced search

ARTIFICIAL INTELLIGENCE TECHNOLOGY IN THE CONTEXT OF THE BUSINESS ENVIRONMENT

https://doi.org/10.17747/2311-7184-2019-7-08-13

Abstract

This article discusses the concept of artificial intelligence. The purpose of this research is to highlight the current state of the areas in which artificial intelligence can be implemented, as well as to assess the potential of the introduction of this technology in the business sphere. A detailed analysis and reviews of the basic concepts of this technology, and their content is shown. Particular attention is paid to the development of the history of artificial intelligence and the explanation of the folding of this term as an important element of modern IT- infrastructure. The characteristic features of artificial intelligence components are distinguished and described. Attention is also focused on the historical aspect of the formation of all-important characteristics for understanding. The tasks, goals and applications of artificial intelligence are defined. A detailed analysis of the results of the introduction of artificial intelligence in enterprises and indicates the dependence of the success of the organization on the degree of trust and the introduction of artificial intelligence technologies. Experts ' forecasts on the role and extent of the impact of this technology in the business sector in the short and medium term are described.

About the Author

A. F. Mustafina
Financial University under the Government of the Russian Federation, Moscow, Russia
Russian Federation

Student. AMaIT BI2-2. science. head, Ph. D., Assoc., Tochilkina T. E.



References

1. ARTIFICIAL INTELLIGENCE IN LOGISTICS. A collaborative report by DHL and IBM on implications and use cases for the logistics industry, 2018

2. IBM / DHL (2018). A full AI learning cycle

3. THE STATE OF ARTIFICIAL INTELLIGENCE Recent advances, startup landscape, the road ahead, CB Insights

4. Марголин И.Д., Дубовская Н.П. Основные этапы развития искусственного интеллекта // Молодой ученый. 2018. № 20. С. 23–26.

5. The History of Artificial Intelligence History of Computing CSEP 590A University of Washington December 2006, Chris Smith

6. AT&T Foundry, The Future of Artificial Intelligence in Consumer Experience, 2017, URL: https://www.rocketspace.com/hubfs/accelerator/the-future-of-artificial-intelligence.pdf?hsLang=en-us

7. Meduza – «Жителям Китая запрещают покупать билеты на самолеты и поезда из-за низкого «социального рейтинга» URL: https://meduza.io/feature/2019/03/02/zhitelyam-kitaya-zapreschayut-pokupat-bilety-na-samolety-i-poezda-iz-za-nizkogo-sotsialnogo-reytinga-uzhe-izvestno-o-24-millionah-takih-sluchaev

8. PwC Media outlook - Всемирный обзор индустрии развлечений и СМИ: прогноз на 2018–2022 годы

9. PwC, Искусственный интеллект в секторе недвижимости, URL: https://www.pwc.ru/ru/industries/real-estate/digital-real-estate/artificial-intelligence-in-real-estate.html

10. SalesForce - State of the Connected Customer Research, URL: https://www.salesforce.com/form/pdf/state-of-the-connected-customer-2nd-edition/?utm_source=zdnet&utm_medium=byline&utm_campaign=vala%20afshar

11. Vala Afshar, How AI-powered commerce will change shopping, 2018, URL: https://www.zdnet.com/article/how-ai-powered-commerce-will-change-shopping/

12. Ольга Карасева, Кибермаркет: Как устроен магазин-лаборатория «Пятерочка» , URL: https://www.the-village.ru/village/business/management/330341-innovatsionnaya-pyaterochka

13. AIindex - Chart Artificial Intelligence Index, 2017, URL: https://www.weforum.org/agenda/2017/12/charts-artificial-intelligenceai-index/

14. Yoav Shoham, Raymond Perrault, Erik Brynjolfsson, Jack Clark, «The AI Index 2018 Annual Report», AI Index Steering Committee, Human-Centered AI Initiative, Stanford University, Stanford, CA, December 2018.

15. The Wall Street Journal, The Economic Value of AI Irving Wladawsky-Berger

16. Sizing the prize What’s the real value of AI for your business and how can you capitalise? PwC Dr. Anand S. Rao and Gerard Verweij

17. PwC 2019 AI predictions: Six AI priorities you can’t afford to ignore , URL: https://www.pwc.com/AI2019/


Review

For citations:


Mustafina A.F. ARTIFICIAL INTELLIGENCE TECHNOLOGY IN THE CONTEXT OF THE BUSINESS ENVIRONMENT. Business Strategies. 2019;(7):08-13. (In Russ.) https://doi.org/10.17747/2311-7184-2019-7-08-13

Views: 801


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2311-7184 (Online)