PERSONALIZED DATA AS A TOOL FOR MAXIMIZING THE COMPANY'S PROFIT

K. I. Afanaseva; O. N. Banderova

Business Strategies
Strategii biznesa

ISSN 2311-7184 (Online)

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Afanaseva K.I., Banderova O.N. PERSONALIZED DATA AS A TOOL FOR MAXIMIZING THE COMPANY'S PROFIT. Business Strategies. 2020;8(11):291-294. (In Russ.) https://doi.org/10.17747/2311-7184-2020-11-291-294

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ISSN 2311-7184 (Online)

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About the Authors

K. I. Afanaseva
St. Petersburg State University of Economics, St. Petersburg
Russian Federation

St. Petersburg State University of Economics, St. Petersburg. Academic advisor: Stepanenko Daria – senior lecturer. The Department of Management and Innovation, St. Petersburg State University of Economics, PhD in Economics. St. Petersburg. e-mail: kadar_77@mail.ru

O. N. Banderova
St. Petersburg State University of Economics, St. Petersburg
Russian Federation

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