TOP-10 BEST CUSTOMER RETENTION STRATEGIES THAT INCREASE PROFITS
https://doi.org/10.17747/2311-7184-2022-7-185-187
Abstract
This article proposes effective customer retention strategies and the role of a regular customer base in reducing costs and increasing company profits. Formulas for calculating retention and churn rates are given with specific examples. The author of the article describes in detail why it is more profitable to retain customers compared to attracting new customers.
About the Author
S. S. Shadrina
JSC Yamaltelecom
Russian Federation
Russian Federation
Deputy Commercial Director, JSC Yamaltelecom
References
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Review
For citations:
Shadrina S.S. TOP-10 BEST CUSTOMER RETENTION STRATEGIES THAT INCREASE PROFITS. Business Strategies. 2022;10(7):185-187. (In Russ.) https://doi.org/10.17747/2311-7184-2022-7-185-187
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