STRATEGY OF INTEGRAL RANKING COMMERCIAL BANKS BY INVESTMENT ATTRACTIVENESS

Abstract

The article presents study on assessing the investment attractiveness of commercial banks based by integral ranking and fuzzy logic methods. The implementation complex procedure, including analytical, mathematical and software data processing, is at forefront. The main focus of article is strategy of obtaining an integral indicator that influences the decision to invest in the banking sector by various groups of clients. The significant emphasis for individuals who want to save their savings and increase a little due to interest income is placed on the balance of profit and equity. Capital multiplication is not the only strategic decision in banking sector. The strategy should be based on reliability, high stability and balanced indicators. The use of speculative transactions is not provided for in this work, therefore, investor, even if he buys shares of bank, does it for the purpose of long-term dividends, and not for the purpose of resale. The study examined nine banks, the most promising and dynamic (Sberbank was not taken into account as state-oriented structure). The authors identified important indicators for nine Russian banks, the adaptation of indicators was carried out in the SAV mode (C: profit to equity, A: equity to assets, B: liquid resources to assets), to reduce priority. The authors of the article consider the material useful for financial analysts, researchers, individual entrepreneurs and bank employees, as well as for citizens who save money in banks.