MODERN METHODS OF SALES PROMOTION OF CONFECTIONERY STORES: АDVANTAGES AND DISADVANTAGES
https://doi.org/10.17747/2311-7184-2022-9-230-233
Abstract
The analysis of price and non-price methods of stimulating the sale of products in a confectionery store was carried out, the main advantages and disadvantages of each method were considered, examples of the use and application of methods were given. The main current ways of online promotion of confectionery stores were identified and considered. It was revealed that almost all methods are costly, but at the same time they carry high value and increase the image and brand awareness of confectionery stores.
About the Authors
E. A. Antineskul
Perm State University (Perm, Russia)
Russian Federation
Russian Federation
Cand. sci. (econ.), associate professor, Perm State University (Perm, Russia)
V. A. Tyurikova
Perm State University (Perm, Russia)
Russian Federation
Russian Federation
Student, Perm State University (Perm, Russia)
M. A. Remneva
Perm State University (Perm, Russia)
Russian Federation
Russian Federation
Student, Perm State University (Perm, Russia)
References
1. Акконд: официальный сайт интернет-магазина. URL: https://akkond.ru/.
2. Аленка: официальный сайт интернет-магазина. URL: https://www.alenka.ru/.
3. «Аленка» погналась за дешевизной. URL: https://producttoday.ru/2021/11/25/alenka-pognalas-za-desheviznoj/.
4. Антинескул Е.А., Ремнева М.А. Предложение на рынке диетических кондитерских изделий: специфика и перспективы развития // Маркетинг в России и за рубежом. 2021. № 1. С. 46–56. URL: https://www.elibrary.ru/item.asp?id=44900130.
5. Керзина Е.А., Гладких Ю.А. Исследование оценки качества маркетинговых услуг предприятиями Пермском края // Маркетинг и маркетинговые исследования. 2021. № 4. С. 300–307. https://www.elibrary.ru/item.asp?id=47246402.
6. Магазин «Славянка»: акции и скидки. 2022. URL: https://hotskidki.by/deal/slavyanka-stock/.
7. Музей истории молока и Александровского глазированного сырка. URL: https://new.russia.travel/places/62834e2a8272432f6d8a7aef/detail.
8. Продвижение бизнеса в 2022: новые реалии. URL: https://vc.ru/marketing/386283-prodvizhenie-biznesa-v-2022-godu-novye-realii.
9. Offline vs online – какой канал продвижения рекламы выбрать? URL: https://allwrite.by/blog/97-offline-ili-online-kakoj-kanal-prodvizheniya-reklamyi-vyibrat/
Review
For citations:
Antineskul E.A., Tyurikova V.A., Remneva M.A. MODERN METHODS OF SALES PROMOTION OF CONFECTIONERY STORES: АDVANTAGES AND DISADVANTAGES. Business Strategies. 2022;10(9):230-233. (In Russ.) https://doi.org/10.17747/2311-7184-2022-9-230-233
Views:
6141
Email this article 