BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY
https://doi.org/10.17747/2311-7184-2022-11-283-288
Abstract
In the modern world for effective promoting goods and services and retaining the target audience companies need to use a set of instruments that provide different tactics for achieving their goals and contribute to improving business efficiency. Understanding what business methods and instruments will be needed to achieve the planned targets is the key to a success of a properly structured company policy. The relevance of the article is due to the fact that the degree of competition is very high now, therefore it is important to use various effective instruments that contribute to the development of the investment, technological, socio-economic environment of the company, as well as management systems of the logistics supply chain, human resources, etc.
Keywords
About the Authors
A. B. KhanmurzinaRussian Federation
Student, Financial University under the Government of the Russian Federation (Moscow, Russia). Academic supervisor: L.P. Makarova, cand. sci. (econ.), associate professor, Financial University under the Government of the Russian Federation (Moscow, Russia)
M. S. Voroshilova
Russian Federation
Student, Financial University under the Government of the Russian Federation (Moscow, Russia). Academic supervisor: L.P. Makarova, cand. sci. (econ.), associate professor, Financial University under the Government of the Russian Federation (Moscow, Russia)
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Review
For citations:
Khanmurzina A.B., Voroshilova M.S. BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY. Business Strategies. 2022;10(11):283-288. https://doi.org/10.17747/2311-7184-2022-11-283-288
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