The purpose of the article is to analyze the process of adaptation of the primary land market management system to the conditions of digital transformation. The article presents the characteristics of electronic systems for the promotion and sale of land plots in the primary land market in the Penza region: sale of ownership and lease rights at auction and without bidding, free provision, privatization and formation of investment sites. Methods of comparative visual analysis and SWOT analysis were used. The conducted SWOT analysis showed that at the present stage of digital transformation, the management system of the primary land market in the Penza region has both strengths and weaknesses, which allows optimizing the vector of development of the digitalization of the land market. The results of the study will be useful for familiarization with territorial administration bodies, as well as the scientific community to identify trends in the digitalization of the land market.

The work is aimed at the study of theoretical and practical ascetics of innovative development of Russian enterprises. The author, based on the analysis of literary sources, justified the importance of innovative development of the economy, defined the concept of innovation and highlighted approaches to the study of the concept under consideration. On the basis of official statistical sources, the main trends in the innovative development of Russian enterprises in the period from 2017 to 2021 years at the federal and regional levels were considered. The role of innovation in the entrepreneurial sector is defined on the basis of the positions of scientists. The conclusion is made that in conditions of aggravating geopolitical situation the innovative development of entrepreneurial sector can be one of the main ways to ensure economic development and security in our country.

The purpose of the article is to determine the current state and problems of the development of innovative activity of an industrial enterprise. The article presents the current state of innovative development of enterprises, examines the ways of financial support, analyzes the main innovative processes in modern economic conditions, identifies individual problems of innovative development of the enterprise. Methods of analysis, synthesis, induction, comparison, statistical methods were used. The analysis showed that the most important areas for improving the management of innovation and investment activities of enterprises at the state level are the activation of the use of government orders; the development of measures to stimulate the production of high-tech products competitive on the world market, which would increase exports; stimulating the import of new promising patents, licenses, types of equipment; the government’s tariff policy to restrict imports certain types of goods in order to protect national producers. The results of the research carried out in the article allow us to optimize and improve knowledge on the issues of improving the innovative activity of the enterprise.

The aim of the work is to develop a methodology for assessing the commercial potential of the results of innovative activity in modern conditions. The article presents the results of the analysis of the regulatory framework and publications in the field of organization and management of innovation activities. The analysis of a large number of domestic and foreign sources on the problem under consideration allowed us to establish a high interest of researchers in this topic, which indicates its importance and relevance. Based on the results of the analysis, the author's methodology for assessing the commercial potential of the results of innovation activity is proposed. The proposed methodology is based on the methods of system analysis and multicriteria collective expertise. The methodology can be used at the stage of evaluating the results of innovative activity in the interests of making an informed decision on the feasibility of their further commercialization.

The article presents the theoretical foundations of an innovation strategy as a means of increasing the level of competitiveness of an enterprise, as well as a description of a specific example of the positive use of an innovation strategy in an enterprise with a comprehensive analysis of the level of competitiveness and identification of the influence of the factor in the implementation of the innovation strategy.

In the course of the study, both general scientific methods (analysis, synthesis, abstraction) and specific methods were used in the course of analyzing the level of competitiveness of an enterprise (matrix analysis, coefficient analysis, dynamic analysis, etc.). The results of the analysis showed a positive impact of the implementation of the innovation strategy on the level of competitiveness of the enterprise. The conclusions based on the results of the study will be useful in the course of the implementation of the strategic planning process and will improve the quality of the formation of an innovative strategy.