APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
https://doi.org/10.17747/2311-7184-2017-4-15-22
Abstract
Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of a set of the most relevant tools for assessment of effectiveness of mobile applications development and implementation. Special focus is on the study of mobile applications market, its speciality and tendency in Russia; review of methodology for assessment of effectiveness of mobile applications development and implementation is also present. The most appropriate tools for assessment of effectiveness of mobile applications development and implementation are formed in the thesis.
About the Authors
S. V. ALEKSA
Financial University under Government of the Russian Federation
Russian Federation
Assistant of the Department of Management of the Financial University under Government of the Russian Federation
Russian Federation
Assistant of the Department of Management of the Financial University under Government of the Russian Federation
Y. V. VOLODIN
Financial University under Government of the Russian Federation
Russian Federation
PhD in Economics, associate Professor of the Department of Management of the Financial University under Government of the Russian Federation
Russian Federation
PhD in Economics, associate Professor of the Department of Management of the Financial University under Government of the Russian Federation
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Review
For citations:
ALEKSA S.V., VOLODIN Y.V. APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION. Business Strategies. 2017;(4):15-22. (In Russ.) https://doi.org/10.17747/2311-7184-2017-4-15-22
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