THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION
https://doi.org/10.17747/2311-7184-2017-7-23-26
Abstract
The topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s impression. This article is devoted to the analysis of the impact of electronic word-of-mouth factors on consumers’ buying decision-making processes and hotels’ business models transformations based on the changed consumer’s role.
About the Author
A. V. POPOVA
Financial University under the Government of the Russian Federation
Russian Federation
Student, Financial University under the Government of the Russian Federation, Moscow, Russia
Scientific director, N. V. LINDER, Candidate of Science (Economics), Professor Financial University under the Government of the Russian Federation, Moscow, Russia, e-mail: natalia_linder@mail.ru
Russian Federation
Student, Financial University under the Government of the Russian Federation, Moscow, Russia
Scientific director, N. V. LINDER, Candidate of Science (Economics), Professor Financial University under the Government of the Russian Federation, Moscow, Russia, e-mail: natalia_linder@mail.ru
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Review
For citations:
POPOVA A.V. THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION. Business Strategies. 2017;(7):23-26. (In Russ.) https://doi.org/10.17747/2311-7184-2017-7-23-26
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