COMMERCIAL SYSTEM OF INTELLECTUAL PRODUCTS IS AN IMPORTANT COMPONENT OF INNOVATIVE MARKETING

Abstract

In article the main directions of innovative policy in modern conditions of industrialization 4.0, highlighting the importance and necessity of the formation of a commercial system of intellectual products. In logical sequences presents a theoretical contribution to the development of theory and innovative marketing. Using the basics of the system theory, the author investigates the content of the commercial system of intellectual product [Sip], as the integral socio-economic system, integrating the interests of participants of the market turnover, structure and value of the intellectual product, the marketing tools used in all stages of development of new products with the view of space and time. Theoretical and practical value is the disclosure of the content of each element of the [Sip] and its dependence on supersystem such as nature, society, economy, market. In conclusion, the author makes a conclusion about the practical necessity of the formation of a commercial system of intellectual products.