Use of instruments of category management for increase of productivity of the FMCG companies

A. Yeremeyeva

Business Strategies
Strategii biznesa

ISSN 2311-7184 (Online)

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A.Ye. Use of instruments of category management for increase of productivity of the FMCG companies. Business Strategies. 2017;(12):03-09. (In Russ.) https://doi.org/10.17747/2311-7184-2017-12-03-09

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ISSN 2311-7184 (Online)

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About the Author

A. Yeremeyeva
FGOBOU WAUGH "Financial University under the Government of the Russian Federation"
Russian Federation

The student of the master program "Management of Innovations and Business" of Department of management, FGOBOU WAUGH "Financial University under the Government of the Russian Federation".
Research supervisor – Cand.Econ.Sci., the prof. Linder N. V.

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