METHODS OF TRACKING OFFLINE CONVERSIONS ATTRACTED THROUGH CONTEXTUAL ADVERTISING ON WEB-SITE
Abstract
Now track online conversion allows analytical system Google Analytics c using the "E-commerce". It is possible to identify which channels and key questions lead sales. This allows you to determine the most effective sources and reallocate the budget well.
References
1. https://support.google.com/adwords/answer/1722022?hl=ru
2. https://support.google.com/adwords/answer/2998031?hl=ru
3. http://www.cmsmagazine.ru/library/items/web-analytics/universal-analytics-novaya-stupen-razvitiya-analytiki/
4. http://calltracking.ru/
5. http://www.keyvision.ru/blog/item/id/55/
Review
For citations:
Likhacheva E.A. METHODS OF TRACKING OFFLINE CONVERSIONS ATTRACTED THROUGH CONTEXTUAL ADVERTISING ON WEB-SITE. Business Strategies. 2013;(2):133-134. (In Russ.)
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