APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
https://doi.org/10.17747/2311-7184-2020-1-17-21
Abstract
The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis.
About the Authors
A. Sh. Galiullina
National Research University ITMO, St. Petersburg
Russian Federation
Russian Federation
First-year student of the Faculty of Technology Management and Innovation under the National Research University ITMO, St. Petersburg. Supervisor: Tikhomirova O.G., Candidate of Economic Sciences, Associate Professor. 197101, St. Petersburg, Kronverksky pr., 49.
V. A. Timofeeva
National Research University ITMO, St. Petersburg
Russian Federation
First-year student of the Faculty of Technology Management and Innovation under the National Research University ITMO, St. Petersburg. Supervisor: Tikhomirova O.G., Candidate of Economic Sciences, Associate Professor. 197101, St. Petersburg, Kronverksky pr., 49.
Russian Federation
First-year student of the Faculty of Technology Management and Innovation under the National Research University ITMO, St. Petersburg. Supervisor: Tikhomirova O.G., Candidate of Economic Sciences, Associate Professor. 197101, St. Petersburg, Kronverksky pr., 49.
References
1. Wissem Hans. Стратегический менеджмент и предпринимательство. Возможности для будущего процветания. Пер с. с англ. [Н.А. Нуреева]. – М.: Финпресс, 2000. 153 c.
2. Brains N.I., Brain Ya.G.. Инновационные стратегии в планировании развития предприятия // Агротехника и энергообеспечение. – 2016. № 2. С. 14–26.
3. Tinasilov M.D., Ospanova A.K., Urkumbaeva A.R. Методические основы развитий стратегии предприятия // Актуальные вопросы экономики и современного менеджмента. – 2017. № 1. С. 212–215.
4. Стратегия развития бизнеса [Электронный ресурс]. – URL: https://cde.osu.ru/demoversion/course158/glava1_2.html
5. Каталог промышленной продукции АО «НИИПП – С. 5–7.
6. Федеральный закон «О контрактной системе в сфере закупок товаров, работ, услуг для обеспечения государственных и муниципальных нужд» от 05.04.2013 №44-ФЗ (последняя редакция) [Электронный ресурс]. – URL: https://tpu.antiplagiat.ru/report/byLink/apiCorp/569238?v=1&userId=4&validationHash=03D20A2056247DB33F322F325EB92E491715395C&page=34
Review
For citations:
Galiullina A.Sh., Timofeeva V.A. APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP". Business Strategies. 2020;8(1):17-21. (In Russ.) https://doi.org/10.17747/2311-7184-2020-1-17-21
Views:
885
Email this article 