COMMUNICATION STRATEGIES OF AIRLINES IN THE RUSSIAN MARKET

Abstract

Spares are highly competitive segment of the market, where one area of activity may face 3-5 players of the national and regional levels, while there is also competition from alternative modes of transport. Given that the promotion of air transport communications and public relations play a very important role, it would be assumed that this level of activity of Russian companies will be high. Of the whole complex of marketing communications in this article focus on anti-crisis PR. Taking into account the objectives and some of the limitations identified the main challenges facing service public relations in Russ ian airlines. And also offers a set of functions necessary to achieve the goals and objectives of the PR.