Knowledge management is an independent branch of knowledge closely related to the quality management, and such relationship is reflected in the requirements for establishing, implementing and improving the accessibility of knowledge, as we as for assessing the level of knowledge set in the latest version of ISO 9001. Updating of ISO 9001 encourages organizations to optimize the exchange of information and knowledge to form and develop critical competences of organization, including for evaluation of the performance of the quality management system. Such optimization can be achieved by means of analytical study on scientific knowledge systems and simulation of interrelationship between the processes of monitoring, evaluation and sharing of knowledge, and their role in the formation of various competences. The paper offers a model of interrelationship between the knowledge evaluation and management to improve the important ability of organization to profit from the lessons of the past.

Problem of analyzing the competitive advantages of companies is relevant in modern conditions due to rapid development the information technologies that play leading role in competition. Competitiveness of large Russian companies depends on three main factors: company's image in the foreign market, demand for products in inside market, the level of financial condition the company. For industries such as oil-gas industry, electricity, transport, banking sector, the level of development is determined by two indicators: volume of sales and company's profit. The article developed method for building integral rating of competitiveness using hierarchical procedure and the selected priority of indicators. Author recommend use this approach for building rating of competitiveness the most important companies in Russia.

The article substantiates the special significance of small and medium-sized businesses for the state economy, providing employment for the population, creating new industries, solving problems, existing risks. The analysis of the number of operating commercial organizations, the number of liquidated, including those in bankruptcy proceedings. The forms of state and regional support of small business, implemented federal programs. Particular attention is paid to the control and supervisory activities of various government agencies over the functioning of the economic subjects under consideration, the need to reduce the number of inspections, increase their level of efficiency and objectivity. It also substantiates the need to ensure an integrated approach to the regulation of the activities of small and medium-sized businesses in Russia.

Phase, milestone and proposed combined (conceptual-phase) approaches to describing the development processes of modern management are considered. It is shown that the conceptual-phase approach to describing the development processes of modern management is the most promising, since it reflects the evolution of modern management development concepts that change according to the spiral law within the dynamics of technological patterns and allows forecasting the development prospects of management concepts.

The proposed article is devoted to the study of the process of creating an advertising campaign, custom elements within it, as well as the analysis of the conducted advertising campaign. There are detailed examples and screenshots.