Vol 8, No 1 (2020)
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Статьи
04-16 1897
Abstract
The place of methods for the formation of strategies for the development of economic systems as a complex of development directions in the general system of methods for forming strategies for the development of economic systems is considered. The composition is considered, the content is described and the main features (including peculiarities and shortcomings) of the methods of forming the development strategies of economic systems as a complex of development areas are identified, including: a complex multivariate method, a method for assessing the level of synergy by the matrix of mutual support of strategic economic zones of I. Ansoff, SPACE, a method based on the Hofer-Shendel model, a method of forming a strategy based on an assessment of the norm of use value, a method based on the MCDONALD'S strategy, a method based on model A. ompsona and A. Strickland, a method based on the model "ADL / LC" (Arthur D. Little / Life Cicle), a method based on the model of "lemons market" J. Akerlof. Taking into account the potential and limitations of using each of the methods of forming strategies for the development of economic systems as a complex of development directions, the spheres of their rational use at various stages of the strategic process are described.
17-21 894
Abstract
The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis.
22-26 1617
Abstract
At the present stage of development of economic relations without strategic planning, it is extremely difficult to achieve favorable results from doing business. The article is devoted to the consideration of the theoretical foundations of developing a methodology for the formation of investment policy, which directly affects the result of activity from a strategic perspective. The proposed method will allow a more competent investment policy based on the mathematical calculation of investments in certain areas of activity, taking into account the planned finalresults.Inthe future,itisplanned todevelopa more completemathematical algorithmandpracticalimplementationofthedevelopedmethodatanindustrialenterpriseinorder to develop an assessment of itseffectiveness.
27-30 1266
Abstract
The modern direction of state policy of any country, including Russia, is the modernization of the economy by innovative methods using high-tech production. Human capital is one of the most important factors in ensuring successful innovative development in the context of widespread digitalization. The article considers the analysis of investment in human capital in order to ensure the long-term development of business entities. In addition, preprint is the development of a correlation and regression model for determining the innovative activity of an enterprise and the impact of human resources on it. In the future, a major study is planned with the testing of this model.
ISSN 2311-7184 (Online)