Vol 8, No 7 (2020)
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Статьи
173-176 719
Abstract
The article is devoted to the study of problems associated with the use of tactical and strategic analysis in Russia.The practice of applying strategic management is analyzed, and possible ways to improve the use of tactical analysis tools in Russian practice are also considered.As part of the study, the author suggested improving the tactical management of the company by taking into account the specific stage of the life cycle during the analysis.
181-183 459
Abstract
This article is devoted to one of the main problems in marketing - development of marketing strategy for e-commerce in modern competitive conditions. The article deals with different methods of using marketing schemes, the main methods of information distribution and attracting new customers.
184-188 5126
Abstract
The purpose of this article is to disclose the content of vertical integration strategies using Tesla as an example. In the theoretical part, the typology of integrated growth strategies is considered, and the feasibility of their application is substantiated. The practical part presents the experience of using such strategies with the Tesla electric vehicle manufacturer in the turbulent environment of the company.
189-194 439
Abstract
The article highlights one of current Russia’s important social objectives: lifting families out of poverty and preventing them from falling into this state. The social treasury project that is being discussed could contribute to attaining this goal. It is demonstrated that one of the most important parts of such work is building effective management based on a system of indicators characterizing the family, and this system should not be limited to indicators of financial resources. Using cybernetic laws, a management scheme has been formed that uses the state’s information resources to monitor the actual situation of the entire layer of poor families as well as families vulnerable to falling into this category.
195-197 443
Abstract
The article explores the concept of a cluster, reviews the interpretation of this concept by various authors, and proposes an author's definition. We highlighted the advantages of creating a cluster for the region, as well as for companies that in the future will become its participants. The author noted the possible negative consequences of the functioning of the cluster. The paper outlines the priorities of the cluster policy of the European Center and analyzes the statistical data of industrial clusters in the Russian Federation. The conclusion is made about the creation of a cluster has a significant positive impact on the economy and sustainable development of the region and the country as a whole.
ISSN 2311-7184 (Online)