ELITE BANKING: CUSTOMERS AND PRODUCTS
Abstract
The paper contains the brief description of the elite clientage segmentation and the spectrum of the privileged products and services offered to them. The authors pay attention to some differences existing in the world practice of the segmentation, to the barriers to entry into the elite clientage and to the classification of the bank and non-products offered to the elite clients.
About the Authors
H. H. Valiullin
Dubna University
Russian Federation
Russian Federation
Dr. of Sciences (Economics)
N. V. Volobeva
Dubna University
Russian Federation
Russian Federation
Master of Sciences (Economics)
References
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Review
For citations:
Valiullin H.H., Volobeva N.V. ELITE BANKING: CUSTOMERS AND PRODUCTS. Business Strategies. 2014;(2):93-97. (In Russ.)
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