STRATEGY COMPETITIVE DEVELOPMENT OF THE COMPANY BMW GROUP
https://doi.org/10.17747/2311-7184-2019-5-26-29
Abstract
This article presents the main strategies for the formation of a competitive advantage of BMW Group in the international arena. The main directions of development in the short-term and long-term strategy are shown. Methods of formation of successful strategy are proved, and the basic elements and the directions entering into the balanced and innovative-developed strategy are shown.
About the Authors
A. E. Ershova
Financial University under the government of the Russian Federation
Russian Federation
Russian Federation
A. N. Kuznetsov
Financial University under the government of the Russian Federation
Russian Federation
Russian Federation
References
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Review
For citations:
Ershova A.E., Kuznetsov A.N. STRATEGY COMPETITIVE DEVELOPMENT OF THE COMPANY BMW GROUP. Business Strategies. 2019;(5):26-29. (In Russ.) https://doi.org/10.17747/2311-7184-2019-5-26-29
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