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"Business Strategies" – is an electronic scientific and economic journal, issued since 2013.

Certificate number EL № FS 77 - 56252 of November 28, 2013.

ISSN number: 2311-7184

Main topics of the edition:

strategic management, search for competitive advantages; management of innovations and entrepreneurship; management of effectiveness and efficiency; human capital; power and control in the company; strategic alliances, mergers and acquisitions; dynamics of social and economic systems; information resources management of a company; global business, management in a multicultural environment; planning and forecasting.

Frequency of the updates: monthly.

The Magazine is included in the Russian Science Citation Index.

The Magazine is planned to be included in the list of Russian peer-reviewed scientific magazines, in which basic scientific results of dissertations for degrees of doctor and candidate of sciences are published.

Founder and publisher: Real Economy Publishing House, Ltd.

Saint Petersburg office:
43-45 Staro-Petergofsky prospekt, liter B, office 4H, St. Petersburg, 190020, Russia

Fax: (812) 325-2099

We are looking to cooperate with authors of scientific materials.

Publication of all the materials is free of charge, after approval by the editorial board.

e-mail: info@strategybusiness.ru

 

Current issue

Vol 11, No 3 (2023)
View or download the full issue PDF (Russian)

Статьи

68-76 1117
Abstract

The article considers the main factors influencing the effectiveness of the implementation of automated testing in software development teams. A method is proposed for assessing the need to automate manual testing (test cases) based on checklists and a decision tree previously presented in other works. Factors related to the availability of specialists necessary for automation, their qualifications and the availability of automation tools in the company were added to the checklist and decision tree. Also, a method for assessing the economic efficiency of introducing test automation based on the analysis of the return of investment ratio is presented.

77-82 732
Abstract

The article examines the directions of development of the agricultural sector of the economy of the Russian Federation, substantiates the importance of agriculture for its economy, analyzes the history of its development, structure, differentiation of management bodies, their tasks and functions. Particular attention is paid to the regulatory framework governing the functioning of the agro-industrial complex, as well as the problems it faces and solves, as well as future trends in its development, including various state programs and federal projects, and their financial support.

83-87 768
Abstract

In this article the Russian payments market conditions are investigated from the perspective of marketing activities of foreign technology companies in Russia. The fundamental goal of the research is to develop a variant of foreign companies' adaptation to the transforming payment market in the conditions of sanctions. To achieve the goal, the following tasks were set and solved: to investigate the influence of macro factors on the marketing of foreign bigtech companies in Russia, to analyze the change in the balance of power in the market since the beginning of the introduction of sanctions in 2022, to offer development vectors for the marketing strategies of foreign companies.

88-94 770
Abstract

The article is devoted to the development and justification of a multi–stage system of ranking and indexing of leading companies of the most important energy production sectors of the Russian economy - electric power industry and the oil and gas industry. The authors use a financial analytics apparatus based on regular financial (accounting) statements of companies according to accepted forms, a balance sheet and a report on financial results are applied. The authors developed and tested a methodology for sub–indexing important indicators of financial statements: total assets, capital structure - borrowed and own funds, net profit. The author's methodology allows for an express analysis of important indicators of companies' performance and to build an integral rating. The authors performed a comparative analysis of the rating of the leading companies in the oil and gas and electric power industry of Russia for several periods and obtained results that will allow making decisions that contribute to the stable development of companies for many years.

95-98 662
Abstract

The rapid growth of electronic trading platforms (aggregators and marketplaces) has caused a significant transformation of the market of goods, works and services. At the same time, the new opportunities and amenities that sellers have, as well as the reduction of current costs when using marketplace trading platforms, have a reverse side. Among the emerging problems are the market dictate and the rigid framework of interaction used by these digital platforms, the need to address issues of intellectual property protection, as well as a significant limitation of the possibility of strengthening your own brand and partial loss of communication with end customers. The solution to these problems is possible either by adapting to the hegemony of marketplaces according to the umbrella scheme, which, ultimately, is expressed in the loss of identity, or through the use of an integrated approach in marketing policy that differentiates sales activities.



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