Статьи
The article discusses the development of management theory in the field of production management of military products. The results of studies of this problem by different authors are analyzed. It is established that information and telecommunication technologies are one of the most important factors determining the direction of organizational, technological and economic development of enterprises at the present time. The process of informatization of enterprise management is proposed to be considered as one of the most important mechanisms for reforming the defense industry. This mechanism should ensure the creation of effective competitive forms of organization and management of the military-industrial complex. This mechanism should ensure the creation of effective competitive forms of organization and management of the military-industrial complex. It is proposed to implement the accelerated introduction of modern information and telecommunication technologies in the process of managing the diversification of production by creating virtual clusters in the military-industrial complex and ensuring the sharing of information by enterprises that are part of them. A virtual cluster model has been developed and a list of tasks that need to be solved for its creation has been defined. The implementation of these research results in practice will contribute to improving the efficiency of diversification activities of enterprises of the military-industrial complex.
Modern advertising is distinguished by a variety of forms and methods of bringing information to the target audience. All known methods work for concentration of attention: from archaic to high-tech. The author analyzes the directions of development in the advertising sphere in the context of the attention economy.
This article highlights the main problems in the transport industry that hinder the development and implementation of innovations in this area. The description of the innovative infrastructure is given, which is able to ensure the implementation of innovative projects in the context of the main innovative directions in transport. The main innovative directions in transport that contribute to the development of the transport system of Russia are considered.
The article presents study on assessing the investment attractiveness of commercial banks based by integral ranking and fuzzy logic methods. The implementation complex procedure, including analytical, mathematical and software data processing, is at forefront. The main focus of article is strategy of obtaining an integral indicator that influences the decision to invest in the banking sector by various groups of clients. The significant emphasis for individuals who want to save their savings and increase a little due to interest income is placed on the balance of profit and equity. Capital multiplication is not the only strategic decision in banking sector. The strategy should be based on reliability, high stability and balanced indicators. The use of speculative transactions is not provided for in this work, therefore, investor, even if he buys shares of bank, does it for the purpose of long-term dividends, and not for the purpose of resale. The study examined nine banks, the most promising and dynamic (Sberbank was not taken into account as state-oriented structure). The authors identified important indicators for nine Russian banks, the adaptation of indicators was carried out in the SAV mode (C: profit to equity, A: equity to assets, B: liquid resources to assets), to reduce priority. The authors of the article consider the material useful for financial analysts, researchers, individual entrepreneurs and bank employees, as well as for citizens who save money in banks.
The article considers theoretical approaches to the identification and systematization of methods and tools of state stimulation of innovation, and provides an overview of foreign practice. In world practice, various methods of stimulating innovation activity are used, both economic and organizational and legal. The current system of stimulating the innovation activity of small enterprises in the Russian Federation is systematized and analyzed. As a result, problems were identified at the level of financial and non-financial methods. In terms of financial methods, there is a bureaucratic procedure for obtaining financing, difficulty in obtaining preferential loans, poorly developed preferential taxation, the venture capital investment market is practically not developed, difficulties in attracting private investment through online platforms, etc. Among non–financial methods there is a lack of information about possible support tools, insufficient use of tools that stimulate cooperation of participants in the innovation process. It is concluded that it is necessary to create an organizational tool – a meeting place for participants in the innovation process to solve the problem of transferring innovation from a research center or university to a corporation.