The article deals with topical issues of creating and operating a commercial organization management system. from the standpoint of modern practice. Analyzed opportunities to ensure more effective management of the organization. In today’s dynamic innovation economy, in order to achieve the strategic goals of business structures, it is necessary to carry out systematic work to improve the organization’s management process and deliver targeted strategic targets to employees to increase their motivation and integration into business processes.

The purpose of this article was to research the use of the golden section in logos and trademarks. The whole process of creating a corporate identity for an enterprise also begins with the development of a trademark, also called a logo or emblem. This stage is extremely difficult and responsible, as it must advertise the role of the original business card.

Nowadays, competition is becoming tougher, companies have to invent new sales strategies to keep the consumer. At the moment, most corporations use Digital-Marketing to explore the market and attract new customers. In this article we will consider one of the most effective methods of expanding the customer base, namely influencer – marketing. Over the past few years, this technique has taken a leading position among marketers. Companies start conducts successful integration with popular individuals, which mainly leads to higher sales. In our article we will analyze what the essence of this method is, as well as analyze some examples of influencer – marketing that helped companies in promoting their product or service on the market.

The article is devoted to analytical research in the field of the formation of the investment portfolio, based on the goals that investors set themselves. In the course of the study, the basic points of forming your own investment portfolio were considered on the basis of various profitable assets existing on the Russian market, such as stocks, bonds, mutual funds, investments in forex, trust management and high-risk investments. In addition, approaches to the formation of an investment portfolio were analyzed on the basis of targets, the investor’s financial capabilities, estimated incomes and acceptable risk levels.

The establishment of an accurate assessment of the financial stability of the organization is particularly relevant in a period of unstable economic situation. The reliability of the models and methods used in assessing the likelihood of insolvency (bankruptcy) is a key factor in the effectiveness of monitoring the financial stability of an organization. A comparative evaluation of the accuracy of domestic models was carried out based on a study of 709 operating companies and 1,124 bankrupt companies. As a result, a technique was revealed that showed the most accurate results, which will allow financial services to improve the accuracy of the assessment and reduce the time for its implementation.

This article presents the main strategies for the formation of a competitive advantage of BMW Group in the international arena. The main directions of development in the short-term and long-term strategy are shown. Methods of formation of successful strategy are proved, and the basic elements and the directions entering into the balanced and innovative-developed strategy are shown.