Despite the rapid growth of innovative promotion tools, some traditional marketing communications do not lose their relevance and effectiveness in the market. In recent years, email marketing has evolved to meet new market conditions, and occupies a major share in communication with customers, along with sms-messages and social media networks. The article attempts to identify the features of the practical application of email marketing in the educational market. The scientific novelty consists in the use of the A/B testing method to optimize marketing campaigns and increase sales conversion.

At the moment, most of the traditional methods of project management are beginning to become outdated, due to the rapidly changing external environment, in this regard, it is more rational to introduce technologies that can provide flexibility in project management, one of the most used technologies today is Scrum from Agile that increases productivity and efficiency. This article analyzes the effectiveness of using Agile technology in various campaigns. The article will be of interest primarily to those who work on projects and want to achieve effective planning in creating their product.

In the article, the author analyses needs of pensioners using 7 levels of Maslow’s hierarchy: from physiological needs to self-realization need. He considers change of needs during COVID-19 pandemic. It is investigated how the pensioners’ needs are actually met at each level and suggestions aimed at their more effective realization are given.

The article describes how the place of controlling changed with the development of organizations. The set of processes occurring in the activity of a foreign trade participant at the current stage of functioning is listed. The change in the attitude to management in organizations emphasizes the need for the use of controlling technology, which determines the relevance of the study of the prospects for its development. The author presents and describes the main stages of controlling technology in a foreign trade organization, provides a practical example of using controlling technology, and lists the factors that determine the prospects for the development of controlling technology. The research is based on the methodology of the process approach. In the course of the study, the author used the method of comparative analysis of planned and actual indicators.

The article deals with the current issues of optimizing the business processes of a manufacturing enterprise by implementing the "Lean Six Sigma" strategic management technology. Using the author's approach, based on the system analysis, identification of opportunities production enterprise to reduce costs through the application of the concept of "Lean Six Sigma", and also indicate the measures under the comprehensive approaches to improving business processes in an industrial enterprise using Lean Six Sigma. As a result of the analysis, the key directions of optimizing the business processes of the production enterprise based on the implementation of the "Lean Six Sigma" strategic management technology are proposed. A comparative analysis is carried out and the differences between Lean production and the Six Sigma concept are revealed. The scientific novelty and practical value of the article lies in the fact that the author gives practical recommendations to senior and middle managers for the effective implementation of the "Lean Six Sigma" technology at manufacturing enterprises.

The article examines the theoretical aspects related to the efficiency of socio-economic development of the economy in the context of global challenges of interaction between society and technology; presented and tested a methodology for assessing the socio-economic development of the territories of the Russian Federation in the context of the development of the digital economy; the directions of socio-economic development of the territories of the Russian Federation in the context of scientific and technological changes and the development of the digital economy have been determined.