The scientific article is devoted to the research analysis of promising directions for improving the work of the sales department of a construction company through the digital transformation of business processes and the implementation of ready-made IT solutions. The relevance of the study is due to the digital transformation of the construction sector of the Russian economy, which is why an increasing number of competing organizations are introducing the latest technologies in managing the efficiency of their sales. Within the framework of the article, the characteristics of the directions of digitalization of the company's commercial sales cycle are considered. The advantages and efficiency, which is formed through the use of digital technologies and ready-made IT solutions, are analyzed.

This article is devoted to the problems of marketing strategy and activities of a tourism enterprise. In the context of the coronavirus pandemic, the tourism sector of the economy is undergoing significant changes. Adequate response of tourism enterprises to these changes is possible thanks to marketing tools, the key of which in these conditions are the creation of a sustainable brand and the use of supportive marketing tools. The article analyzes the relationship between these issues. 

The centrality of universities in public research systems has grown over time as interactions with industry take place. This interaction poses two problems. One concerns individual scientists and the potential trade-off between core research activities and those required to successfully develop and commercialize scientific inventions. A second dilemma arises with the tension between the industry's need to rely on clear and solid intellectual property rights and the totality of scientific enterprises.

The study presents the foreign experience of the formation of the cryptocurrency market. The authors describe the functioning of blockchain technology in the cryptosphere, assessing its potential for the development of the Russian economy. According to the results of the study, it is proposed to develop a state blockchain platform for placing cryptocurrencies in the domestic market, and the consequences of such a state policy are predicted.

The article analyzes the impact of the coronavirus on the activities of various subjects of the Russian economy, analyzes the factors of the macroenvironment that dominate during the pandemic, including political, economic, social, technological, environmental, legal, which had both a limiting impact on the activities of enterprises and contributing to the growth of sales objects. Special attention is paid to the transition to a remote mode of operation in online trading.

The current scientific article examines preventive anti-crisis management.  In a modern economy, a company must anticipate possible crisis situations and do everything possible to prevent them, therefore this type of crisis management is very important. The article examines the various approaches of the research authors to the definition of preventive anti-crisis management, highlights its features and main tasks, and lists the tools that are used in this kind of management.