BUSINESS TRANSFORMATION STRATEGIES DURING THE COVID-19 PANDEMIC
https://doi.org/10.17747/2311-7184-2020-9-242-245
Abstract
In the conditions of economic instability caused by the Covid-19 pandemic, the company must be adapted to modern realities in order to maintain its viability during and after the crisis. One form of adaptation is the transformation of existing business models. Covid-19 shows examples of successful company transformations in Russian and world practice, and formulates the rules for choosing a strategy taking into account modern challenges.
About the Authors
A. M. Lapshina
Plekhanov Russian University of Economics
Russian Federation
Student of Plekhanov Russian University of Economics
Russian Federation
Student of Plekhanov Russian University of Economics
M. Y. Anokhina
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, associate professor of department of organizational and managerial innovations Plekhanov Russian University of Economics
References
1. Как цифровая трансформация помогает бизнесу пережить карантин из-за COVID-19. Реальный пример // TAdviser. M. 2005 – 2020: [Электронный ресурс] – URL: http://www.tadviser.ru/a/518901 (дата обращения: 23.05.2020)
2. Рост на 21 000%: какие товары стали покупать россияне во время пандемии // Forbes. M. 2020: [Электронный ресурс] – URL: https://www.forbes.ru/tehnologii/398955-rost-na-21000-kakie-tovary-stali-pokupat-rossiyane-vo-vremya-pandemii (дата обращения: 19.05.2020)
3. Яндекс Подбор слов: [Электронный ресурс] – URL: https://wordstat.yandex.ru/ (дата обращения: 28.05.2020)
4. How Chinese Companies Have Responded to Coronavirus // Harvard Business Review. C. 2020: [Электронный ресурс] – URL: https://hbr.org/2020/03/how-chinese-companies-have-responded-to-coronavirus (дата обращения: 01.05.2020)
5. New IDC Spending Guide Shows Continued Growth for Digital Transformation in 2020, Despite the Challenges Presented by the COVID-19 Pandemic // IDC. 2020: [Электронный ресурс] – URL: https://www.idc.com/getdoc.jsp?containerId=prUS46377220&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication (дата обращения: 21.05.2020)
6. Меньше прибыль, больше аудитория // Эксперт. Online. M. 2008 2020: [Электронный ресурс] – URL: https://expert.ru/2020/05/4/menshe-pribyil-bolshe-auditoriya/ (дата обращения: 06.05.2020)
Review
For citations:
Lapshina A.M., Anokhina M.Y. BUSINESS TRANSFORMATION STRATEGIES DURING THE COVID-19 PANDEMIC. Business Strategies. 2020;8(9):242-245. (In Russ.) https://doi.org/10.17747/2311-7184-2020-9-242-245
Views:
724
Email this article 