The article deals with the corporate culture as a significant component for increasing the organizational effectiveness. The author analyses the specifics of organizational culture of one of the most successful American companies – «McDonalds». The necessity of the corporate culture investigation as one of the main link of a human resources management system is stated. On the basis of that analysis the author sorts out the laws of organizational culture development by the example of the prosperous American company «McDonalds». The latter has gained a significant progress in the market of public catering. Its corporate culture has a leading edge because it helps to motivate employees that has an influence on the company’s efficiency. The author supposes that examination of such an advanced company can be very helpful to gain the perspective of organizational culture management.

The early 2010s brought significant changes to the regional trade between neighboring provinces of Japan and Russia. In particular, international cooperation has allowed elimination of illegal deliveries of Russian crabs, and the rationalization of domestic used cars circulation in Japan has reduced stolen vehicles’ exports. In the first case, reduction of the shadow economy caused a sharp drop in trade, indicating a trade-off between sustainability of marine resources and volumes of operations. In the second case, the decrease of Japanese used cars exports to Russia was connected to the state of the Russian automotive market: crisis drop in sales, changes in domestic demand for second-hand cars and protectionist restrictions by the Russian government. Therefore, it is possible to speak about country-specific approaches for elimination of shadow economy in Japan and Russia. These differences should be considered in development of bilateral economic cooperation.

The paper deals with the approaches, used by German enterprises within integration process of M&A–transactions. Furthermore, attention is also paid to the activities that need to be planned in the various fields of companies' practices aimed on improving the efficiency of M&A – transactions. The conclusions are supported by the results of empirical studies.

An approach to the formation of paradigms of management, is a model of management paradigm, we discuss the characteristics of traditional and innovative modern management paradigms, which are manifested in organizations.

In modern conditions most clearly manifest differences in human capital. We believe that human capital is the foundation of effective functioning and competitiveness of the organization of any organizational-legal form. One of the hallmarks of his classification is the qualification of its speakers. They point out unskilled workers and intellectual labor, as well as top managers. In this article formulates the requirements for human capital to meet the requirements of a market economy in modern conditions.

Results of conceptual design of management of development of intellectualization of the personnel of the innovative enterprises of the industry are presented. The maintenance of the basic conceptual elements is opened. Theoretical and practical value of the offered concept of management of development of intellectualization of the personnel of the innovative enterprises of the industry is shown.