The market of products from natural fur and skin takes a special place in the Russian market of clothes, first of all it is connected with that fact that this production is one of the most expensive of all type of goods of light industry, and also in connection with severe climatic conditions of the Russian Federation demand for products from natural fur and skin is high during an autumn and winter season. In article an attempt to analyse competitive strategy of players of the market pushno – the fur industry is made. Conclusions became results of research that for the companies of the fur and fur industry a key role play: 1) The known brand which causes positive associations in the client and installs confidence in the quality, offered production; 2) The wide model range offered on a choice of the client; 3) The qualified personnel which not only adjusts the consumer on purchase, but also can answer all questions concerning quality of production, the cut, actual trends, ruled socks, cleanings, storages, etc.; 4) Planning and registration of trade space (window dressing and effective zoning of space of shop).

Today practice of creation own online of business is widespread in the USA and Europe while in Russia similar practice only gathers gradually a turn. Nevertheless, in Russia start treating a similar kind of activity more seriously. An objective of this research - to determine expediency of maintaining by the luxury fashionable companies of commercial activity online on the example of the largest foreign players. As a result of research it is defined that purchase online of goods of haute couture – a question ambiguous as many do not find in general need for acquisition of similar things owing to economic prerequisites and personal claims. During research it was revealed that the beginning of active sales of luxury goods, in particular clothes subjects, can negatively influence brand representation for perception of the consumer. The following conclusion concerns the main channel of communications between the buyer and the seller. Despite probable negative effects of sales online, nevertheless, the companies should be reoriented and conduct vigorous marketing activity in a network. Physical shops – an important aspect of maintenance of the status, but it is possible to assume that this services industry is developed quite strongly. Other situation is about online marketiny for фэшн the industries, after all in fact, 10 years ago the companies as Chanel, Dior were categorically against similar shift of values towards digital technologies, today it is inevitable.

The issues of innovative development of cluster structures. Great attention is paid to economic cycles and technological structures in the choice of development strategy, interaction between development strategies and technological structures. Stressed the need to accelerate the substitution of technological modes through the use of a convergent approach. It highlights the need to innovative development based on the transformation of the worldview of the personnel of the cluster, increasing their receptivity to innovation, which, ultimately, will contribute to the effectiveness of the results

The authors investigated the problems of innovative development of Russian enterprises. To solve these problems, the conceptual model of innovative development of the enterprise, based on an innovative system of vertical and horizontal interaction of market participants. Particular attention is paid to the characteristics of innovative development tools whose effectiveness can be evaluated on the impact on the innovative activity of the enterprise, and, consequently, its innovative development. Among the innovative development tools identified: human capital development tools and corporate growth management tools, organizational and economic management tools, management tools of scientific and technical potential of the enterprise.

We have turned into consideration the innovation approaches for sustainability modelling in education. The undertaken examples and analysis have illustrated the prospective management instruments for sustainability of educational organizations.

The review of scientific literature and monographs on economics, management, research of the practice of human resource management in the context of resource theory determined important aspects of effective human resources management - creating conditions for self-education and development and implementation of staff competencies. Understanding the need for a course for self-learning as a way of functioning and developing an organization, increasing its adaptive and innovative potential in the long term will lead to the creation of a self-learning organization. The work investigates the theoretical and methodological aspects of the self-learning organization, studies the experience of applying measures to create and develop such companies.

The article discusses the importance of innovation in the field of management, equally important for effective development of organizations than technological innovation. Examples of successful innovation management. Presents the obstacles to innovation in management, discussed ways to overcome these barriers.

Information and theoretical base of the final thesis are analytical information provided by an industry-specific publications. Materials published by foreign and domestic authors in the field of economics and innovative management are also used as a sources of information for this project. As a result, methodical provision of innovative enterprise strategy selection is represented at the thesis.