This article discusses the introduction of Process Mining methods in the activities of organizations. Process Mining should be used in any cases where there is a reflection of the activities of employees in information systems and where one of two conditions is met: • these are simple mass processes that are produced several thousand (tens of thousands, hundreds of thousands) times a day (for example, customer banking). The sequence of steps is verified to the last detail, and we monitor the effectiveness of a particular employee, Department. It is unlikely that it will be possible to change the mechanics of the process, but you can save on debugging the work of each link, which together will give a tangible effect. • these are complex, long, individual processes involving multiple departments. In this case, Process Mining is not looking for a way to speed up, but a way to simplify the process, optimize the number of steps, avoid process defects, unnecessary cycles, involvement of unnecessary participants, etc. The article shows that in both cases the use of Process Mining gives a significant economic effect.

The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.

The proposed article is devoted to the study of basic tools for analyzing the popularity and effectiveness of a business project in the market in the field of media entrepreneurship. The most common and used tools are listed.

In the context of modern customs administration, new trends are emerging that need to be implemented. Today, one of the important and internationally recognized technologies is blockchain. The article deals with the main directions of its development, the principle of operation, the possible use in the system of customs authorities, as well as the prospects for its development.

The proposed article is devoted to the study of the main tools for identifying rival enterprises in the market in the field of media-entrepreneurship. The most common methods of competitor analysis are presented.

In the conditions of the emerging digital economy, it is necessary to form a more efficient and effective communication system between the enterprise and consumers. Companies that have not attached particular importance to the development of information and communication technologies and their use, it is becoming increasingly difficult to compete with industry leaders. These new modern processes in development allow us to speak about a fundamentally new stage in the development of society, far removed from the industrial stage of development. The purpose of the study is to identify the specifics of the development of marketing and management in the era of the digital economy. In the work were applied such methods of scientific knowledge, as a comparative analysis, generalization, systematization, historical and logical method. The article identifies the most significant trends in marketing and management and their implications for business entities.