The article discusses the features of project portfolio management in the activities of organizations. Project activity in such organizations is one of the main areas of work and requires clear planning. The article outlines the advantages of project portfolio management tools and proposes a project portfolio management model.

Over the past few years sport and healthy lifestyle have gained tremendous prevalence. Thus, in the conditions of this environment, 4 major brands have been formed in the sports industry market, which are almost impossible to overtake both in terms of popularity and the quality of goods and services provided. The above-described oligopoly consists of Adidas, Nike, Puma and Reebok. The article examines the models of consumer behavior in the conditions of formed market competition. The consumer behavior of students of the Financial University under the Government of the Russian Federation is investigated as a case study.

The article presents the characteristics of the main methods of organizing continuous professional training of working personnel on the basis of industrial enterprises. The relevance of research on the chosen problem is due to the high practical role of vocational training in the formation of an effective human capital management system and the realization of its potential.

Тhe work carried out a study of the possibilities and areas of implementation of artificial intelligence. The directions of development in business with the use of artificial intelligence technologies are determined. The absence of dependence between the costs of development and implementation of artificial intelligence technologies and the size of the expected profit has been revealed. Along with the technological and managerial problems of introducing artificial intelligence technologies, ethical aspects are of great importance: job cuts, confidentiality and impartiality. The work defines the directions for solving ethical problems - the development of standards, legal regulation, the translation of recommendatory codes into the legal field while maintaining the development potential.

The article considers mergers and acquisitions as a form of enterprise restructuring and a crisis management tool. The motives of participants in mergers and acquisitions are investigated, as well as the impact of such transactions on organizations. The analysis of the state of the M&A market from 2014 to 2021 was carried out. Recommendations are given to Russian companies on the conclusion of mergers and acquisitions in the current geopolitical situation.