A mini-bakery is an enterprise that manufactures bakery products and provides the population with pastries and fresh bread according to unique recipes. And it also creates a homely and warm atmosphere. This article provides a strategic analysis of the industry to identify the relevance of opening a mini-bakery in the Perm Region. The authors analyze the current state of the markets of this type of product at the global, federal, regional and local levels. The strengths and weaknesses existing in this industry have been identified, as well as factors affecting the company’s activities that the company cannot influence.

Many specialists know the problem of the “last mile”, which consists in a noticeable increase in the difficulties and costs that arise at the final stages of a process in economic systems. In some cases, insufficient efficiency and effectiveness of processes has background that arises at the initial stage of the process, or are generally beyond it. This problem of the “first mile” is considered in this article on the example of the organization of procurement activities of industrial companies.

In the modern world for effective promoting goods and services and retaining the target audience companies need to use a set of instruments that provide different tactics for achieving their goals and contribute to improving business efficiency. Understanding what business methods and instruments will be needed to achieve the planned targets is the key to a success of a properly structured company policy. The relevance of the article is due to the fact that the degree of competition is very high now, therefore it is important to use various effective instruments that contribute to the development of the investment, technological, socio-economic environment of the company, as well as management systems of the logistics supply chain, human resources, etc.

The purpose of the article is to investigate the ways of Technology Readiness Levels scale modification, which is one of the key parts of Technology Readiness Assessment methodology.

The article considers advantages and disadvantages of TRL scale. The author proposes an increase of information content using an additional indicator that shows the number of subsystems on a particular level, as well as the order number of the subsystem, on which the new technology currently undergoes testing process. Accordingly, the TRL scale may be modified with the help of an additional measurement axis characterising forces, which are required to overcome each scale sublevel (including duration, labour intensity, number of efforts, number of participants, etc.). It is believed that TRL scale in this representation characterises both quantitative and partially qualitative aspects of the new technology progress process. Consequently, the adequacy and informativity of the entire assessment methodology would increase.

To date, digitalization is being integrated into all spheres of public life, this process is an integral part of modern society. The state actively supports the policy of digitalization through state programs and national projects. In order to solve the tasks of ensuring the accelerated introduction of digital technologies in the economy and social sphere, the Government of the Russian Federation has developed a national program “Digital Economy of the Russian Federation”. A component and important branch of this National Project is the information technology industry, currently its growth rates exceed the dynamics of GDP, and this trend will obviously continue in the future.